S.T.A.R. LLC

Leadership • Sales • AI Strategy

Helping Business Leaders Turn Experience Into Sustainable Growth.

For over 40 years, Gene Riordan has worked in sales, marketing, and consulting. Today, he helps business owners, new leaders, and sales professionals strengthen the skills that move their businesses forward.

Through confidential coaching, peer masterminds, and Maxwell leadership learning, turn your goals into purposeful action.

Call Gene TodayExplore the programs
40+ years of experienceMaxwell Leadership Certified
Gene Riordan seated in his officeLeadership ExcellenceConfidential CoachingBusiness Growth
40+
Years of experience.
Perspective you can put to work.

Executive Coaching

Confidential one-on-one coaching to develop your leadership, improve your selling skills, and bring greater clarity to business decisions.

Explore private coaching

Platinum Business Masterminds

A facilitated peer group for entrepreneurs and professionals to work through business challenges, share perspectives, and grow together.

Explore the mastermind

Leadership & AI Learning

Build leadership, communication, influence, and practical AI skills through focused STAR Learning Masterminds and group training.

Explore STAR Learning
Gene Riordan, leadership and selling coach
Gene RiordanCoach. Trainer. Facilitator.

The person behind S.T.A.R.

Business growth starts
with how you lead.

Your experience has brought you this far. Your next step deserves a fresh perspective.

Gene brings more than four decades of sales, marketing, and consulting experience to the conversations that matter: who you serve, where you want to go, and how you connect with the people who can help you get there.

As a Maxwell Leadership Certified Trainer, Speaker and Coach, he combines established leadership principles with a practical understanding of business.

Private & group coachingLicensed Maxwell content
Meet Gene

The leadership selling connection

Lead with purpose.
Sell through trust.

Leadership and selling work together. Strengthen how you serve, communicate, and influence to create better conversations with your team and your customers.

01 / LEADERSHIP

Know what you stand for.

Define your vision and purpose. Develop the habits and self-awareness to lead people with intention.

02 / INFLUENCE

Make connection count.

Listen with curiosity, communicate with clarity, and build relationships around the needs of others.

03 / SELLING

Bring value to the table.

Understand your ideal customer and approach selling as a trusted advisor with something meaningful to offer.

A starting point that fits you

What are you
working toward?

Different stages bring different challenges. Start with the questions that feel most relevant to you.

Clarity & business direction

Build the business you
intended to build.

Step back from the daily demands to clarify your priorities, understand your ideal customers, and make thoughtful decisions about growth.

  • Define a clearer vision and purpose
  • Work through challenges with an experienced coach
  • Learn from other business owners
Discover the peer mastermind

From conversation to action

Make your next step
an intentional one.

Talk with Gene
01

Start with your goals

Talk through your business, your priorities, and the areas where you want to grow.

02

Find the right setting

Explore private coaching, a peer mastermind, or focused group learning with Gene.

03

Put insight into practice

Bring the ideas into your everyday work. Reflect, follow through, and keep developing.

Let’s talk about your growth

Your next chapter starts with a conversation.

Tell Gene where you want to go—and what is getting in the way. Explore the coaching or mastermind approach that fits your goals.

Start a conversation(610) 745-0104